Review: Jawbone UP 24, a smart fitness band that gets you up 24/7

9 to 5 Mac - Apple Intelligence - Sat, 22/11/2014 - 04:29

The Jawbone UP bracelet has been on the market for three years receiving improvements every year. The Jawbone UP 24 received a major update: Bluetooth LE. Initially to sync the data onto the phone, the user had to plug the band into the phone’s headphone jack and wait, typically about fifteen seconds, for the data to sync into the app.

Now, since the UP 24 has Bluetooth LE capabilities, it is compatible with the iPhone 4S and later, the fifth generation iPod Touch, the third generation iPad and newer as well as the iPad Minis. Jawbone has made the UP 24 to be compatible with Android phones. Bluetooth LE allows the band to automatically connect with the Jawbone UP app.

The Jawbone UP 24 tracks your movement and sleep, by using accelerometers and algorithms. Also, in the app you are able to manually log food. Unlike the Nike Fuelband SE, and the Fitbits, UP 24 gives healthy points and tips with Smart Coach, and also gives you slight reach goals to become a better healthier version of you. I have been an early user of the Jawbone UP bracelets and have been using them for three years. When the first one got recalled I held on to it as long as possible. When Jawbone relaunched the UP bracelet, they improved the battery life, waterproofness, and flexibility of the band. I immediately bought one, and I still use it on occasions  when I forget to charge the UP 24.


The Jawbone UP 24, is nearly identical to the Jawbone UP, but the design in the rubberized coating is of a different style. The UP 24 is available in onyx (black), persimmon (orange), lemon lime, navy blue, pink coral and red.

UP 24 on the left, 2nd generation UP on the right.

Fit-wise the Jawbone UP 24 is one of the lightest fitness bands on the market and it barely feels like you are wearing anything. Since it is a band that snaps around your wrist, it can stretch or conform to the user. The Jawbone Up 24 comes in three different sizes: small, medium and large. Initially on launch, the UP 24 did sacrifice some battery life and has a 7 day battery life as opposed to 10 days with the second generation UP. Recently, with a firmware update, it now has a battery life of 14 days, which makes it have one of the longest battery lives of fitness trackers. Charging is the same for both the Jawbone UP 24 and Jawbone UP, take off the cap, plug it into the cable, and plug it into a USB port on the computer. However, the chargers are different for the bracelets due to the size of the jack. The UP is a 3.5mm jack and the UP 24 is a 2.5 mm jack, which is my biggest complaint of the bracelet, since I have more cables for the older version. When the band is charging, the brightness of the green sun fades in and out. It takes 80 minutes for the band to charge completely and it will vibrate to let you know it is done charging. You do need to plug the bracelet into the USB port on your computer, unless you bought Jawbone’s USB Cable and Wall Charger. Their charger is 1.5 volts as opposed to Apple’s wall charger which is 3 volts, and if you use the Apple wall charger it can destroy the band and kill the lights, which has happened several times to me.


The Jawbone UP 24 is water-resistant, just like the Jawbone UP. Unfortunately, neither one of them is completely waterproof, so you cannot go swimming or do water sports with it on.


The Jawbone UP 24 is able to track your activity and you can log your workouts. You can log your workouts whenever you want to; either while working out with the app, while working out with the bracelet by pressing the button quickly on the bracelet, or several hours later. There are different exercises to choose from such as walk, run, weights, cross train, bike, stationary (bike), elliptical, cardio, Zumba, yoga, pilates, dance, tennis, soccer, basketball, swim, hike, ski and other (for self labeling). When running on the treadmill, or using the elliptical the data in terms of miles and calorie burned is pretty close and accurate to what the machines at the gym tell me. However, when I adjust the intensity in the app is when I “mess” up the accuracy between the band and the machine. I tend to write comments about how hard I worked out and how I feel afterwards, instead of rating the intensity.

The Jawbone UP 24 is able to track your sleeping cycle. To have the band track your sleep cycle, pressing the button causes a tiny vibration on the band and seeing a green moon symbol light up. It is able to show you how long it took you to fall asleep, how much light vs deep sleep you got, how long you were in bed and how many times you woke up during the night. Sometimes I actually remember waking up in the middle of the night because I either got too hot or cold, or had to go to the bathroom. Other times I had no idea I was waking up in the middle of the night, but it would explain why I was tired.

Using a Smart Alarm, the bracelet vibrates on your wrist to wake you up at the most optimal point in your sleep cycle so you feel alert and ready to start the day. This is the only way I wake up now and this happens to be my favorite feature of the band, as it knows precisely when to wake me up. I no longer use a “traditional” alarm clock and solely rely on the bracelet.

Some days, when I’m well rested, when I wake up I am able to say to myself, “I am awake, my UP is going to vibrate right now,” and then it instantly vibrates right on my wrist. Also, on days I sleep poorly I am able to tell why I slept poorly, based on the amount of light sleep I had, how many times I woke up throughout the night and how long it took me to fall asleep. By tracking my sleep, I know a great night for me is when I fall asleep in 11 minutes, wake up two times and had four hours of deep sleep.


The Jawbone UP app is available for free for iOS devices and Android devices. It is a powerful, easy to use, intuitive app that makes tracking your information extremely efficient. Setting up the band to work with the app is very easy. First choose which band you have, either the UP or the UP 24. Then either plug it into the headphone jack (for the UP), or press the button to pair it (for the UP 24).

The app has a lot of features and benefits. New features include celebrating streaks and milestones, and being able to quickly see a list of accomplishments.

Right above the at-a-glance view of your sleep, steps and calories is where you can log and track your weight.

Directly below the at-a-glance  view of your sleep, steps and calories is where the UP Smart Coach is. This Smart Coach analyzes your information, and provides connections and alerts you about any patterns that you have. It also provides tips and information on how to be healthier. Based on your patterns a new feature “Today I will…” challenges you to move more throughout the day, drink more water throughout the day, or go to bed at a reasonable hour. Using Push Notifications, it will remind you to drink more water or tell you how great of a job you are doing with your goal.

In the app you are able to set up Idle Alerts, so that way if you are sedentary for too long the band will vibrate on your wrist throughout the course of the day. You can choose how long the inactive period is, as well as start and end time. Activity Alerts will send alerts to your device in certain step intervals so you know how many steps you have taken. There are also Reminders that you can set up in the app, which you can configure to remember to take medicine, go to bed on time, log your food, go workout or create your own reminder. The bracelet will vibrate on your wrist as well as display the reminder on the phone.

You can use the band to track your sleep. By pressing and holding on the button it puts it into sleep mode a green moon appears. Now it will track sleep. If you forget to put it into sleep mode, you can manually log in your sleep and then the app will show and analyze your sleep data due to the sleep recovery mode.

Within the Up by Jawbone app you can log what you have been eating. This part has not always been the strongest feature, and I actually do not track my food regularly through this app, but instead use MyFitnessPal. However, the tracking food section of Jawbone’s app has recently had have many improvements. The app has gotten a lot easier to log the food, and it analyzes the food in an insightful manner. You can take pictures of your food, scan the barcodes of food items, quickly add in water intake as well as search for food items.

The Jawbone UP app also has HealthKit support. With this the steps and sleep data from Jawbone can be imported into the Health app.

Jawbone launched an API that allows other health tracking apps/services to be integrated into the feed. Health tracking apps/services that are able to used with the Jawbone UP 24 include: MyFitnessPal, IFTTT, RunKeeper, MapMyFitness, Strava, Nest, FitStarPact, Wello, Tictrac, Sleepio, Lose ItWithings, CarePass from Aetna, Whistle, Fitmo, Automatic, Glow, Munchery, Healthy Out, Plate Joy, Countertop for Prep Pad, NuMi, Fitt, Smart Things, Skin Hydration Challenge, 30-minute Dinners, For Vegans by Vegans, Words to Inspire, The Veggie Bite and Up Coffee. I’m not going to discuss all the different APIs and how the bracelet integrates with it. Instead, I will be discussing some of my favorite ones.

With the Withings Smart Scale, I weigh myself first thing every morning and the information from the scale, including weight, and body fat percentage automatically gets logged into the app.

IFTTT enables users to connect different web and mobile apps together through Recipes (simple if this then that conditional statements). For example with IFTTT, when I wake up by pressing the button on my Jawbone Up 24 it turns on my Philips Hue lights in the bedroom. Also, because of IFTTT, when I wake up my tea kettle goes on due to the Belkin Wemo Switch it’s plugged into. Those just happen to be the Recipes I use. There are a lot more Recipes that include making it easier to log food by taking pictures as well as different ways to track your activity by having the data being imported into Evernote or Google Drive.

I now love waking up now. Another reason why, is when I wake up and press the button on the bracelet, the Nest thermostat turns on and makes the temperature a couple of degrees warmer in my apartment. When I go to bed, and press the button on the bracelet, the Nest thermostat turns off and lowers the temperature in my apartment to be energy efficient and to help me save money.


The Jawbone Up 24 is a powerful fitness tracker that is very accurate in tracking activity and sleep. This is one of the few fitness bands on the market that are compatible with HealthKit.

There is no real display on the bracelet, except for the the sleep mode icon and activity mode icon, so you cannot gauge your activity throughout the course of the day without needing the app. This is something that the Fitbits and Nike FuelBand SE are able to do.

The Jawbone family does outperform the other fitness bracelets in terms of battery life. The Jawbone UP 24 has a 14 day battery life and the Jawbone UP has a 10 day battery life, compared to the Nike FuelBand SE with 5 to 6 days, Fitbit Flex with 5 days, and Fitbit Charge with 7 to 10 days.

If you are looking for a fitness band that is accurate, effective and powerful being able to integrate with your home, I would recommend the Jawbone UP 24. If home automation is something that is not as important to I would recommend the Jawbone UP.

The Jawbones are available to order from Amazon.com. Normally $129.0o the Jawbone UP 24 is on sale for $107.89 and the Jawbone UP is normally $79.00 is on sale for $54.99.

Filed under: Reviews Tagged: Biometrics, Bluetooth 4.0, Bluetooth LE, diet, fitness, Health, HealthKit, Home automation, Jawbone Up, Jawbone UP 24, sleep tracking, Wearable technology, weight

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Today in the App Store -- the best free apps, new apps and app updates

The Unofficial Apple Weblog (TUAW) - Sat, 22/11/2014 - 04:00
Here are some of the best free apps, app updates and new apps that have landed in the App Store recently. All app prices are USD and subject to change. Some deals may expire quickly, so grab them while you can. Apps Now Free Effects Studio [iOS...
Categories: English

Apple’s A8 processor found in the iPhone 6 and 6 Plus can reportedly handle 4K video playback

9 to 5 Mac - Apple Intelligence - Sat, 22/11/2014 - 03:47

When Apple debuted the A8 processor that would be used in its iPhone 6 and iPhone 6 Plus, it appears the company decided to omit one big detail: the chip, according to a new discovery by the developers behind the app WALTR. Using that app, they found that it was possible to load 4K videos onto an iPhone 6. Not only that, but the device managed to play it back without any issues.

Of course, there’s not much of a reason to actually load such high-res video onto an iOS device at this time. Neither iPhone 6 has a high enough resolution to actually display the full quality image, and the files are so huge that it would be impractical to keep them stored on the phone without any discernible quality increase.

Still, if you’d like to put some 4K video onto your iPhone 6 or 6 Plus, you can use the free WALTR app to do just that.

And more importantly, it shows that if Apple wanted to create a 4K Apple TV, it could. Easily.

Filed under: Apps Tagged: waltr

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Battle enemy robots with your own in Ironkill

The Unofficial Apple Weblog (TUAW) - Sat, 22/11/2014 - 02:30
Ironkill is a fighting game between warrior robots that you get to build and fight. There isn't much of a storyline but there doesn't have to be, it's all about the action. Travel across the world to fight while building up your skills, upgrading...
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Daily Deals for November 21, 2014, featuring the Panther Spy Drone UFO

The Unofficial Apple Weblog (TUAW) - Sat, 22/11/2014 - 01:30
It's time to save some of that hard-earned cash with our Daily Deals, featuring exclusive TUAW Deals, a handy list from Dealnews and our own handpicked iOS and OS X selections. All prices are USD and subject to change. Some deals may expire quickly....
Categories: English

This week’s Apple Pay arrivals: Sephora, tickets.com, Disney Store app, Square coming in 2015

9 to 5 Mac - Apple Intelligence - Sat, 22/11/2014 - 00:38

Apple is steadily rolling out more support for banking and card issuer partners since first launching its new Apple Pay payments service last month. The other part of the equation is retailers and app developers supporting the service and this week saw the rollout of additional support including announcements from Sephora, venues that utilize tickets.com, and the Disney Store iOS app. In addition, Square is today confirming that its previously announced under development bitcoin and NFC capable register will arrive with Apple Pay support sometime in 2015.

Sephora: Today marks the launch of Apple Pay in Bay Area stores and its Lexington, Manhattan store, according to TechCrunch. The Sephora to Go mobile app also supports the platform as of a couple of weeks back.

Tickets.com: The ticket selling company already announced support for the platform but today announces the first venue to implement support for Apple Pay through the tickets.com platform. “A new app, The Bushnell, is now available in the App Store and patrons of The Bushnell Center for the Performing Arts (Hartford, CT) may purchase tickets quickly and securely using Apple Pay, making it the first entertainment venue in the world to offer this in-app payment option for ticket purchases.”

Disney Store iOS app: Previously available in Disney store retail locations, as demoed by Apple exec Eddy Cue, today brings support for Apple Pay in the Disney Store app for iOS devices.

Square: The company previously announced its under development register that will enable retailers to accept both bitcoin and contactless payment services like Apple Pay, but today founder Jack Dorsey confirmed in an interview with CNN that the register will support Apple Pay specifically sometime in 2015.

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We have a running list of banks that plan to support Apple Pay in the coming weeks and months here. We also have a running list of the latest stores and apps that accept Apple Pay here.

Filed under: AAPL Company, Apps Tagged: Apple pay, Disney Store, Sephora, Square, tickets.com

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Apple’s $450M plan to settle ebook price-fixing gets green light

theAppleBlog - Sat, 22/11/2014 - 00:35
Apple could begin paying out $400 million worth of cash and ebook credits by the end of the year, after a federal judge approved an unusual deal related to an Apple-led…
Categories: English

Set a new record of adware annoyance with geographiQ Worldwide

The Unofficial Apple Weblog (TUAW) - Sat, 22/11/2014 - 00:30
I have downloaded and used a lot of apps over the years and have seen a number of interesting attempts to get me to buy a paid version or make in-app purchases. I'm completely OK with that, as long as it isn't too intrusive. This little quiz app sets...
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Here’s a look at the earliest version of the Apple Watch’s Digital Crown… from IBM

9 to 5 Mac - Apple Intelligence - Sat, 22/11/2014 - 00:21

If I told you about a touchscreen smartwatch with a crown-driven interface and a UI based on circles (despite the square display) that can allow you to view your contacts, calendars, and more, you’d probably have a pretty good idea what I was referring to: the upcoming Apple Watch.

But actually, you’d be wrong. I’m really referring to the 2001 WatchPad from IBM, seen in the video above. It seems Apple’s latest creation isn’t nearly as original as they’d hoped.

Maybe IBM should take out a full-page ad in the Wall Street Journal saying “Welcome, Apple. seriously.”

Filed under: Apple Watch Tagged: Apple watch, IBM, smartwatch, watchpad

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Royal TSX 1.4.6 - Easily access your remote systems. (Demo)

MacUpdate - Mac OS X - Sat, 22/11/2014 - 00:14
Royal TSX provides easy and secure access to your remote systems.

Royal TSX is the perfect tool for server admins, system engineers, developers, and IT-focused information workers using OS X, who constantly need to access remote systems with different protocols.


  • Access and manage your connections
  • Credential management
  • Tabbed user interface
  • Connection Plugins (Currently available: Remote Desktop, VNC, Apple Remote Desktop, SSH, Telnet, Web)

Version 1.4.6:
  • Fixed a code signing issue

  • ,OS X 10.6 or later

More information

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9to5Toys Last Call: Seiki 40″ HDTV w/ USB $200, The Whole Pantry for iOS free, Intel 240GB SSD $110, more

9 to 5 Mac - Apple Intelligence - Sat, 22/11/2014 - 00:13

Keep up with the best gear and deals on the web by signing up for the brand new 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

Today’s can’t miss deals:

Seiki 40″ 1080P LED HDTV w/ USB & 3 HDMI inputs: $200 shipped more

Free iOS app courtesy of Apple Store: The Whole Pantry ($2.99 value)

Intel 730 Series 2.5-inch Solid State Drives: 240GB $110 (orig. $270), 480GB $200 (orig. $500)

Giveaway: 10 limited edition Skrillex Ultimate Ears BOOM Bluetooth speakers ($200 value)

Amazon announces its Black Friday gameplan and prices, new deals every 10 minutes

Small States – TM1985: former Ralph Lauren designer goes American made w/ elegant backpacks, $407 giveaway + 25% discount

Other new deals:

More deals still alive:

Black Friday:

We’re updating our email newsletter with Black Friday/holiday shopping ideas and savings

Top leaks:

All other leaks/info:

New products/ongoing promos:

Filed under: Tips and Tricks Tagged: 9to5Toys, Amazon, app deals, Apple Store, Best Buy, Black Friday ad, Daily Deals, free apps, Gold Box, HDMI, Intel 730, Seiki, Solid-state drive, Staples Black Friday Ad, The Whole Pantry, Ultimate Ears BOOM, video games

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MultiMC - Manage multiple, separate instances of Minecraft and their mods. (Free)

MacUpdate - Mac OS X - Sat, 22/11/2014 - 00:13
MultiMC is a free, open-source launcher for Minecraft. It allows you to have multiple, separate instances of Minecraft (each with their own mods, texture packs, saves, etc.) and helps you manage them and their associated options with a simple interface.


  • Manage multiple instances of Minecraft at once
  • Start Minecraft with a custom resolution - Change Java's runtime options (including memory options)
  • Shows Minecraft's console output in a colour coded window
  • Kill Minecraft easily if it crashes / freezes
  • Custom icons and groups for instances - Forge integration (automatic installation, version downloads, mod management)
  • LWJGL version changing built-in
  • Supports every version of Minecraft that the vanilla launcher does
  • Multi-Platform (OS X, Linux, Windows)
  • Multi-Language
  • Multi-Themes
  • Multi-Minecraft Account management

You can switch to the development version in the settings to get newer, not yet released features.

  • Copies of FTB instances should work again (GH-619)
  • Fixed OSX version not including the hotfix number
  • If the currectly used java version goes missing, it now triggers auto-detect (GH-608)
  • Improved 'refresh' and 'update check' icons of the dark and bright simple icon themes (GH-618)
  • Fixed console window hiding - it no longer results in windowless/unusable MultiMC

  • OS X 10.7.5 or later
  • Java 1.7 or later

More information

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Categories: English, Software

MemoryKeeper 1.2 - Memory cleaning application. (Free)

MacUpdate - Mac OS X - Sat, 22/11/2014 - 00:12
MemoryKeeper is an application for simplifying memory control of your Mac.

You can run memory clean manually any time you want and get immediate performance boost. Or leave that job to the Automatic Clean. Its silent background algorithm will run memory clean process in an appropriate time to avoid disturbing you. For a quick monitoring of memory status, please, click the 'Menu' icon, that shows your status, using different colors and current amount of free memory.

Version 1.2:
  • OS X Yosemite compatibility.

  • OS X 10.6 or later

More information

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BorderTool TPS 0.0b19 - Saved-game editor for Borderlands: The Pre-Sequel. (Free)

MacUpdate - Mac OS X - Sat, 22/11/2014 - 00:11
BorderTool TPS is a Borderlands: The Pre-Sequel saved-game editor.

Version 0.0b19:
  • Corrected issues with some gear such as the Haymaker.
  • Added "Copy Level to All Gear" button to set all weapons and items to the same level as the player.

  • OS X 10.6 or later

More information

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AlienConverter 3.5.3 - Simple file format converter. (Demo)

MacUpdate - Mac OS X - Sat, 22/11/2014 - 00:10

AlienConverter (was iFille) makes file format conversions easy and simple. You can convert single or multiple files at once into the following formats:

Microsoft Word (.doc), Rich Text Format (RTF) - (RTFD), Simple Text (.TXT), HTML Documents, (HTML Web Archives), and (XML) Documents. XHTML is supported through convenient conversions from HTML and to HTML

You can also instantly convert multiple formats into single file format. An Additional feature is the multiple and simultaneous file-folder locking-unlocking. File conversions can be done also with Files-Documents directly from-to External Drives, USB Devices, iPods, etc. This also applies to Locking-Unlocking Folders, Volumes and Files. iFILE enables you to quickly make Audio (.aiff) from most document formats mentioned above.

Version 3.5.3:
  • Optimized for OS X 10.10 Yosemite.

  • OS X 10.6 or later

More information

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Voilabits PhotoSlideshowMaker 2.2.2 - Make photo slideshows with music, burn them to DVDs, and save them as video files. (Shareware)

MacUpdate - Mac OS X - Sat, 22/11/2014 - 00:05
Voilabits PhotoSlideshowMaker is a fun and reliable tool which enables you to create stunning slideshows with local and iPhoto pictures, local and iTunes music, recorded audio, pure color slide and transition effects; modify pictures by adding text and filter effects, cropping and rotating; edit existed slideshows; and then save as any video & audio formats for different usages and devices or even create a DVD and burn onto a DVD with various DVD templates.


  • Support as many as 16 images formats: jpeg, jpg, bmp, png, gif, tiff, tif, icns, ico, pic, tga, psd, sgi, xbm, cur, dng.
  • Easily load photos and music from cameras, drives, iPhoto and iTunes.
  • Personalize with photo editing: rotate, crop, add text and filter effects.
  • Personalize with audio editing: set fade-in and fade-out, etc.
  • Reedit exited slideshows easily.
  • Record and insert your own audio.
  • Keep as almost any video & audio formats, including project document and for various devices.
  • Used as DVD Creator, create DVD and burn onto a DVD with stylish free DVD templates.
  • Fully support HD: export to slideshow movies with high resolution of 1920 x 1080.

Version 2.2.2:
  • Compatible with OS X 10.10 Yosemite.
  • Changed product tutorial.
  • Modified engineering documents icon and postfix.
  • Repaired the crashing problem when open engineering files on OS X 10.7 Lion.
  • Fixed several minor bugs.

  • OS X 10.6 or later

More information

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Exclusive: The iPhone 6's A8 chip can play 4K video

The Unofficial Apple Weblog (TUAW) - Fri, 21/11/2014 - 23:30
The iPhone 6 is an incredible device capable of wonderful feats, like shooting 4K video as long as you have the right app. Sadly you can't watch 4K video on the iPhone 6, right? It turns out that's not actually the case. The iPhone 6 and 6 Plus can...
Categories: English

Apple granted final approval for $450 million ebooks settlement despite judge’s concerns

9 to 5 Mac - Apple Intelligence - Fri, 21/11/2014 - 23:13

Following preliminary approval it received in August, Apple has been granted the final court approval it needed in its $450 million ebook settlement, according to a Reuters report.

During a hearing in Manhattan, U.S. District Judge Denise Cote approved what she called an “unusual” accord. It calls for Apple to pay $400 million to as many as 23 million consumers if the company’s appeal of a ruling finding it liable for antitrust violations is unsuccessful.

U.S. District Judge Denise Cote previously expressed concern over the proposed settlement citing a clause in the agreement that she called “most troubling”, but today called the settlement agreement “within the range of those that may be approved as fair and reasonable.”

The settlement follows Apple’s loss in 2013 against the United States Department of Justice in a case claiming Apple conspired with ebook publishers to raise the price of content for consumers. As it announced it would do shortly after the ruling, Apple formally filed for an appeal in the case in February 2014.

Under the settlement, Apple will not be forced to pay any fees in the event that it wins its appeal. If Apple loses its appeal, the company will pay out $450 million with $400 million going out to consumers and $50 million covering legal costs. As mentioned earlier, a third possibility previously caused the judge in the case to question the settlement: Apple will pay $70 million with $50 million intended for the consumer compensation fund if the first verdict in the case is overturned but the court sends the case back.

Earlier this year, Apple began issuing iTunes credits for customers affected by the ebooks price situation despite its appeal.

Filed under: AAPL Company Tagged: Apple, Department of Justice, DOJ, ebooks, ebooks settlement, IBooks, Judge, judge cote, litigation, settlement, US District Court

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Ecamm introduces Call Recorder for FaceTime

The Unofficial Apple Weblog (TUAW) - Fri, 21/11/2014 - 23:00
Ecamm Network has made a name for itself with some really great Mac products over the years, things like Printopia, an app that makes it possible to turn any Mac or PC attached printer into an AirPrint-compatible powerhouse. Now the company has just...
Categories: English

Microsoft’s new Cortana ad mocks Siri for lack of contextual reminders and traffic reports

9 to 5 Mac - Apple Intelligence - Fri, 21/11/2014 - 22:14

Microsoft has released yet another Cortana advertisement that mocks Siri for lacking contextual reminders and real-time traffic reports. Microsoft pokes fun at the personal voice assistant by claiming that it “just got bigger,” a sarcastic reference to the larger screen sizes on the iPhone 6 and iPhone 6 Plus. Perhaps the Redmond-based company is overlooking all of the new features Siri gained in iOS 8.

This is far from the first Siri vs. Cortana ad that Microsoft has released. Nokia joined in the Siri bashing with a pair of ads released in September, promoting Cortana’s ability to automatically remind users when to leave for appointments based on calendar and traffic data. Microsoft also ran a Siri vs. Cortana ad featuring the HTC One (M8) after running its first ad back in July.

Cortana is Microsoft’s personal voice assistant launched on Windows Phone earlier this year, with similar functionality as Siri on the iPhone and iPad. Cortana goes one step further by allowing third-party applications to complete tasks and answer questions as well. For instance, you can ask Cortana to add a film to your Hulu watch list with natural language.

The latest statistics reveal that Windows Phone held 3.3% global market share in the third quarter, however.

Filed under: iOS Tagged: ad, Contextual Reminders, Cortana, Microsoft, Siri, traffic reports, video

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