Hillshire increases sales w/ iBeacon, 20x increase in purchase intent, 500x increase over average mobile ads
With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform.
The company previously told us it experienced a 19x increase interactions with advertised products in its partner apps since rolling out iBeacon notifications and 16.5x greater app usage for those receiving a beacon notification. Today the company is sharing specific stats from one of its big brand advertising partners using the platform: Hillshire Brands. The goal for Hillshire was to drive sales of its American Craft Link Sausages product and, according to the numbers, it worked. Specifically, Hillshire Brands witnessed a 20x increase in purchase intent representing a “500% increase over the CPG average for mobile ad engagement.”
We started experimenting with location-based technologies and increased focus on mobile a year ago, recognizing that location is key to engaging with our consumers,” said David Ervin, Director of Integrated Marketing for Hillshire Brands.
Having identified that the target consumer for American Craft Link Sausage was less likely to bring in and redeem traditional print coupons in stores, Hillshire, BPN and inMarket designed a mobile-first campaign that leveraged beacon and geofence technology to identify potential customers in-store and serve them relevant, timely information that they could use immediately to shop. Consumers were alerted of American Craft in-store, and were offered them the opportunity to add the product to their shopping list, earn points for engaging with the product or coupons for purchase.
The report notes that American Craft also witnessed a “36% increase in brand awareness and a lift in overall sales” through the iBeacon campaign that lasted from April to June this year in 10 U.S. markets where inMarket has iBeacons deployed. The campaign experienced approximately 6,000 in-store engagements in its first 48 hours alone. The success of the campaign has encouraged Hillshire to extend its iBeacon campaigns to its Jimmy Dean brand of products this fall.
In some cases the stats collected through iBeacons can be just as valuable to companies as the features it offers end users. The recent Bonnaroo festival, for example, used the tech to offer concertgoers an interactive experience while collecting valuable data on how to improve the event in the future.
InMarket says its Mobile to Mortar iBeacon platform is currently the largest beacon network available to app developers, retailers and brand partners (opposed to retailers deploying their own beacons for only their own mobile apps). The beacons are currently in over 200 stores, reach around 50 million users, and the company is quickly expanding in many new markets including New York, Boston, and Miami.
Filed under: Apps Tagged: Apple, Beacon, Bluetooth, David Ervin, engagement, Hillshire Farm, iBeacon, inMarket, iPad, iPhone, Jimmy Dean, New York, stats
NetBarrier X8 is a professional-grade firewall and identity-protection application.
Version 10.8.1: Release notes were unavailable when this listing was updated.
Mac Premium Bundle X8 is a comprehensive suite of security software that is designed for both personal and professional use.
Includes the following software:
Over the past few days, Philip Elmer-DeWitt at Fortune has been posting his compilations of what Wall Street analysts expect Apple to announce today. This morning, he put the icing on the financial cake with revenue and earnings estimates from...
In May, we broke the news that Los Angeles Lakers superstar Kobe Bryant spent the day in Cupertino, California with Apple Senior Vice President of Design Jony Ive. Today, in an interview with Bloomberg’s Jon Erlichman, Bryant confirmed the meeting with Ive and shared some details behind the discussions. Kobe said that he has been calling up leaders across industries to learn more about their processes. He says he asked Ive what goes into the product creation process as Bryant moves to develop his own products as his basketball career winds down.
Bryant says that Ive also asked him how he prepares for basketball games, and Bryant compares his own work to the process of developing gadgets. Just like Ive has an end goal for a product and works to piece all the components together to reach that goal, Bryant says he has a goal for each basketball game that he takes many steps to work toward. We previously reported that Apple is partnering with Bryant and other athletes to test the company’s upcoming fitness and health wearable, but Bryant did not address those reports in this interview.
You can watch the interview with Bryant regarding Apple below:
For those interested, here’s the complete Bloomberg interview regarding Kobe’s post-basketball business plans and his documentary:
Filed under: AAPL Company
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better Finder Rename to organize and maintain files.
A Better Finder Rename's user interface supports complex renaming tasks without sacrificing ease and speed of use. Simply drag the files you want to rename straight from the Finder into the large preview table or the application icon.. or use our Finder context menu and hot key.
The Instant Preview feature eliminates guesswork and costly errors and helps you find the right settings quickly and accurately by providing as-you-type feedback.
A Better Finder Rename offers a complete set of renaming options that are organized into 15 categories covering all the text, character, position, conversion and truncation features that you would expect from a file renamer, but it does not stop there.
Photographers use the advanced sequence number and date & time features to clean up their portfolios or prepare photos for delivery to their client. A Better Finder Rename knows how to extract EXIF shooting date and time information from digital camera images and exploit them in creating sequence numbers or adding time and date information to the file name. Support for all major RAW formats (including JPEG, CRW, CR2, THM, NEF, TIFF, RAJ, ORF , MRW, DNG, PEF, SRF, etc.) extends this to professional photographers. A Better Finder Rename also deals gracefully with multiple shots captured in the same second.
Version 9 adds support for extracting camera, lens, photo and color meta-data tags and using them in the new tag rename feature. You can now also re-order sequence numbers, alphabetical sequences or roman numeral series directly through dragging and dropping items in the preview list.
System administrators, Web masters and other power users will appreciate the presence of advanced features, such as regular expression support, conversion to Windows NTFS/SMB compatible names, the ability to import file names from a database, a spreadsheet or any other source that can produce plain or tab-delimited text files. Last but not least, the ability to save a record of the current and new file names greatly facilitates tracking your files.
Music lovers can use the built-in MP3/AAC support to exploit the id3 meta-data tags embedded in your most music files to create their own naming schemes for their music collection. Meta-data information from MP3, AAC, FLAC, OGG, APE, M4V and iTunes music store files are supported.
The multi-step renaming feature allows multiple renaming steps to be combined to deal with complex renaming jobs in a single operation. Unlike other tools, A Better Finder Rename allows any number of renaming actions to be combined, re-ordered, copied and deleted.
Here's a tip from iMore's Ally Kazmucha for users who are suffering from disappearing or improperly syncing iCloud contacts once they've upgraded to iOS 7.1.2. It turns out the issue isn't with iCloud, it's with a new default in iOS 7.1.2. The...
Curio is the premier brainstorming and project-management application designed to promote visual thinking. Using Curio's innovative freeform interface and tools, you can intuitively gather, associate, and recall your ideas, while easily managing all the notes and documents associated with your project.
The heart of Curio is the idea space. Think of idea spaces as your whiteboard, notebook, and sketchpad all wrapped up into one. Within a Curio project, you can create an unlimited number of idea spaces where you can place anything anywhere on the page. Brainstorm or organize your notes with freeform collages of text, images, URLs, documents, Mail messages, movies, and sounds. Give the idea space a note paper or graph paper style, or perhaps a linen paper texture. This is your idea space, with your notes and ideas. Make it the way you want it to look.
A patent application filed by Apple three years ago and approved today illustrates a new twist on the iWatch concept: a sensor-packed strap acting as a dock which allows a range of interchangeable modules to be snapped into place.
It’s not anything we’re likely to see make it into production: the docking concept dates back to 2011, and was probably intended by Apple to house an iPod Nano, converting it into a smartwatch in a more sophisticated version of the watch-straps sold in Apple Stores since way back in 2010. But the patent does tell us two things …
First, Apple has been working on a smartwatch concept for a long time. Apple has always said that it believes in taking its time and launching a new product only when it is convinced it has everything right. While Wall Street has been impatiently demanding new product categories, Apple has been quietly working away behind the scenes on refining the idea.
Second, the focus on fitness and health has been there from the start: the patent describes the strap containing circuitry for things like a heartrate monitor and motion-sensor.
For both docking and standalone approaches, Apple describes how gestures could be used to control the device instead of taps and swipes.
The gesture might be a horizontal movement for one user input option (eg decline incoming call), and might be a vertical movement for another user input option (eg accept incoming call)
As ever, Apple patents give us few clues as to what to expect. The company that famously says no a thousand times for every yes patents everything imaginable and implements little of it. So while this will doubtless give fresh impetus to the rumor mill, don’t be surprised if the actual user-interface is a little more conventional.
We’ve heard plenty of iWatch rumors already, among them that it will come in three different models, in line with earlier suggestions of at least two different sizes, and that it will enter mass production in November. Morgan Stanley has suggested that the ecosystem and brand loyalty could see iWatch sales grow as fast as the iPhone or iPad.
As 9to5Mac has previously reported, Apple has assembled a team of health, fitness, and fashion experts to work on the project.
Filed under: AAPL Company, iOS Devices Tagged: Apple, iPhone, IPod Nano, iWatch, Morgan Stanley, Patent, Wall Street
MovieSherlock Pro captures videos playing in your browser or downloads them directly from YouTube, Vimeo, and DailyMotion. MovieSherlock Pro's powerful conversion engine creates high-quality copies in seconds!
Whether or not you have the URL of the video you want to download, MovieSherlock Pro is an ideal media-capture solution.
OS X 10.6 or later
MovieSherlock is a YouTube downloader and converter. With one click you can search, download, and convert YouTube movies. Download any movie from YouTube and convert it on your Mac to a high-quality MP4 video that is playable in iTunes. A truly one-click solution.
Sport, TV, serials, fresh clips -- all of the most interesting things are on YouTube. With MovieSherock they are on your hard drive with single click.
Funny clips, jokes, shows -- the most valuable episodes can be downloaded with MovieSherlock. MovieSherlock can download HD (high definition) and SD (standard definition) video from YouTube. From now, MovieSherlock supports also Vimeo, DailyMotion and other video websites download their video. In addition to this, MovieSherlock can easily convert downloaded videos to MP3.
MovieSherlock Full includes HD and HQ YouTube downloading and the YouTube -> iTunes feature.
MovieSherlock Pro includes the video capture feature, and adds Vimeo and other video support.
Click here for a full list of editions and features.
OS X 10.6 or later
MacBook Air EFI Firmware Update is recommended for MacBook Air (Mid 2011) models. This update addresses an issue where systems may take longer to wake from sleep than expected and fixes a rare issue that may cause fans to run at full speed after waking from sleep.
The MacBook Air EFI Firmware Update will update the EFI firmware on your computer.
Your computer's power cord must be connected and plugged into a working power source. When your MacBook Air restarts, a gray screen will appear with a status bar to indicate the progress of the update. It will take several minutes for the update to complete. Do not disturb or shut off the power on your MacBook Air during this update.
Mergemill Pro 4.7.3 - Data processing, customized mass email, and static website generation tool. (Shareware)
Mergemill Pro is a versatile data processing tool that merges templates with data feeds to generate the desired output. It does its unique magic by accepting data feed from multiple sources, empowering you with easy-to-learn script tags, and providing diverse output options. Users may use it to reap the many benefits of generating static web pages, send personalized emails, migrate data between databases, cleanse data to improve their quality, convert text data file formats, and freely test regular expressions.
OS X 10.6.8 or later
Soxy resolves a common problem when there are multiple versions of applications like Adobe InDesign, QuarkXPress, Adobe Illustrator installed on the same computer: double-clicking a file's icon will often cause the wrong application version to launch.
As a result, you might unwittingly re-save a document into a more recent file format, which could be a bad thing. Maybe it's a customer file, and the customer might not be able to open the updated file when you e-mail it back to her.
To work around this problem on Mac OS X, we've created Lightning Brain Soxy - with Soxy installed, there is no second guessing, and a double-click in the Finder will open the correct application.
OS X 10.5.6 or later
GrassGames' Cribbage is a beautiful 3D computer game version of the classic 400 year old card game for 2 players.
Cribbage is a 30-day trial, which is licensed through subscription: from $2.99 (one month) to $9.99 (one year).
Version 4.11: Release notes were unavailable when this listing was updated.
OS X 10.4 or later
Mousecape is a new open source Mac App which is available on GitHub to finally allow you to create and use your own mouse cursors, or 'capes' as the app calls them.
Once you download the app, there is a remastered version of the Svanslös cursor set created by Max Rudberg which is retina-screen ready.
Mousecape is as non-instrusive as possible, never asking you for your password for anything. It works by using private APIs created by Apple to register system cursors so it has no performance hit at all.
Capes, or cursor sets, are applied for as long as display state doesn't change, meaning until you change resolution, monitors, sleep your computer, reboot or logout. However, inside of the application is a helper application that will detect when the cape is reset and will apply it again.
Mousecape is available for free, open source and with no obligations. ...
Hobby photographer Jim Petcoff takes some stunning nature photos, but one of his best indoor shots is the above grab of his Mac-powered desk setup. With a retina MacBook Pro, a Thunderbolt display and a third Samsung monitor to round things out, the...
You’d think it would be pretty hard to deny that Chinese Android phone and tablet manufacturer Xiaomi copies Apple – yet that’s exactly what former Google exec and now Xiaomi’s global vice president Hugo Barra tried to do in an interview with The Verge.
Allegations of it copying Apple are “sweeping sensationalist statements because they have nothing better to talk about,” he says.
Well, let’s see …
Let’s start with the company’s phones. Admittedly they don’t look much like iPhones, but they are called … the Mi Phone. Still, I’m sure that’s coincidence.
Then there’s the company’s tablet. No prizes for guessing the name of that. And here’s what the Mi Pad looks like – remind you of anything?
Barra says that’s coincidence, too.
“If you have two similarly skilled designers, it makes sense that they would reach the same conclusion,” he argues. “It doesn’t matter if somebody else has reached the same conclusion.”
Let’s look at the marketing materials. Hmm, anyone ever seen spec boxes like these anywhere before?
What about a product launch. I can’t quite put my finger on what it is, but there’s something about a company CEO on a stage wearing blue jeans and a black turtleneck that looks somehow familiar …
Still, Xiaomi CEO Lei Jun toned it down today, swapping the turtleneck for a t-shirt as he introduced the company’s new wearable, the Mi Band. Sacha Pallenberg tweeted this photo of Lei Jun’s original approach to the launch, making a smaller announcement first and then introducing it with the words …
But hey, two similarly skilled presenters are going to reach the same conclusion about how best to spring a surprise, right?
Top image credit: Business Insider
Filed under: AAPL Company Tagged: Android, Apple, Apple clones, Google, iPhone, Lei Jun, Verge, Xiaomi, Xiaomi Tech
Apple denied the accusation that it included backdoor services in iOS that could be exploited by law enforcement and other government agencies in order to obtain personal data from iOS devices. The denial statement was provided to Financial Times...
Apple is asking suppliers for a record first production of its new iPhone, says the WSJ. While last year's initial production run of iPhone 5s and 5c phones was in the 50 to 60 million range, Apple wants nearly 80 million bigger iPhones.
It’s not just iPhone 6 screens that will be bigger: Reported initial production will be, too originally published by Gigaom, © copyright 2014.